Lexus has seen significant changes in the premium car market in Israel in recent years. More and more Israelis prefer alternative drives and are transitioning to advanced technologies. Lexus is the only premium brand offering customers a wide range of alternative drives, from hybrid and plug-in hybrid to fully electric vehicles. As a result, the brand's sales volume has increased by 47%, catching up with traditionally dominant German premium brands. This success is particularly significant against the backdrop of a challenging year for the economy and the emergence of new brands in the automotive market.
"The success of Lexus is the result of 18 years of intensive activity in the premium car market in Israel, the formation of the brand, and a loyal customer base that has accompanied us for many years. Customer loyalty to Lexus is one of the highest in the automotive industry: over 83% of customers return to buy Lexus again. This success confirms that true luxury does not have shortcuts; consistent work is required in both marketing and providing personalized, high-quality, and reliable service," said the general manager of Lexus Israel.
Since its founding almost four decades ago, Lexus has set new standards in the automotive industry by successfully combining Japanese traditions with advanced technologies. The values of Japanese culture, based on the constant pursuit of perfection, together with the philosophy of hospitality, turn each Lexus model into a work of art and owning this car into a unique and thrilling experience.
Since entering the Israeli market in 2006, the brand has established itself as one of the leading players in the local luxury car market, offering a special concept of precise and understated luxury and setting a new high standard of customer service.
Lexus's philosophy is based on three key principles that reflect the rich Japanese culture and the brand's unique vision. At its core is the constant pursuit of perfection, known as "kaizen" in Japanese culture, which is the driving force behind the company's activities. This principle is manifested in carefully crafted and continuously improving production processes, where every car undergoes strict quality checks by craftsmen called "takumi." The principle also extends to the development of innovative technologies and an exceptional customer experience.
The second principle, "omotenashi," represents the essence of Japanese service based on traditions and includes three complementary aspects: anticipating customer needs, a culture of deep gratitude expressed through personalized, respectful, and sincere attention to each customer, and attention to the smallest details to ensure impeccable customer experiences.
The third principle focuses on user-oriented technological innovations. Unlike the common approach of implementing technologies for the sake of technologies, Lexus develops and applies innovations only when they serve a specific purpose and meet customer needs, providing intuitive, convenient, and useful usability. For example, the E-Latch system provides real security for customers by preventing the doors from opening when approaching vehicles or cyclists, as exiting the car is a repetitive action, especially in urban areas with heavy traffic.
These three principles come together to create a unique overall experience that sets Lexus apart from other premium brands and guarantees its customers not just an advanced luxury car but superiority in all aspects.
Lexus leads the "green" revolution in the world of premium cars, with a rich history of innovations in alternative drives. The Japanese brand was a pioneer in introducing hybrid technologies to the premium segment, and today, 99% of Lexus sales in Israel are accounted for by models with alternative drives. Lexus vehicles use the most advanced hybrid technology, seamlessly combining a gasoline engine with an electric one, providing significant fuel savings along with impressive performance. The system recovers energy generated during braking to charge the battery, allowing up to 55% of driving time to be in silent electric mode without the need for charging stations.
Lexus's plug-in hybrid technology represents the next generation of electrified drives equipped with a high-capacity battery that provides fully electric range for sufficiently long city trips. This technology combines the advantages of an electric vehicle for everyday drives with Lexus's advanced hybrid system, which engages when the battery is depleted. This allows driving on electricity and not being constantly dependent on charging stations. At the same time, Lexus offers fully electric vehicles with the driving quality characteristic of all Lexus models. Additional unique technologies, such as DIRECT4, which moves all four wheels with a computerized system, optimize driving quality and vehicle performance while reducing power consumption.
Lexus offers a unique approach to service based on the principles of Japanese hospitality, known as "omotenashi". Within this approach, every customer interaction is carefully planned with an emphasis on small details, anticipating their needs and expressing gratitude. The service process provides exceptional levels of service at every stage of interaction, from initial interest to service delivery. Each customer is accompanied by a personal service consultant who guides them throughout the ownership period, from purchase to ongoing maintenance. All Lexus showrooms in Israel are equipped with luxurious lounge areas, creating a unique atmosphere and providing top-level service. In addition, brand customers become members of the prestigious Takumi Club, enjoying exclusive privileges, concierge services, a round-the-clock service center, attending events tailored to their interests, and receiving special experiences. Services available to Takumi Club members include a luxury Lexus car transfer from the airport and assistance until boarding.
"In an era of accelerated innovation in the global automotive industry, with new brands constantly emerging as contenders for 'premium' status, it is important to understand the fundamental difference between marketing claims and true traditions of luxury," concludes the general manager of Lexus Israel. - "True luxury is not just about high price or rich technical specifications - it represents a comprehensive worldview that is reflected in every point of customer interaction: from meticulous development and production processes to exceptional service, to a sense of safety, and long-lasting value."
Lexus, the premium brand of the leading global car manufacturer Toyota, was founded nearly four decades ago and entered the Israeli market in 2006. The brand combines glorious Japanese traditions with cutting-edge technological innovations, demonstrating a deep commitment to quality and an unparalleled level of customer service. Since its entry into the Israeli market, Lexus has solidified its position as one of the leading players in the luxury car market, offering a unique concept of luxury that combines technological excellence, environmental sustainability, and impeccable service.
